Content Portfolio Highlights
A snapshot of my digital content from data-driven strategies.
Performance & Analytics Projects
Campaign strategies and business proposals in educational contexts to protect internal company data from prior projects.
Digital Marketing Strategy Scenario
As part of attaining the IBM Certificate for Digital Marketing and Growth Hacking with GenAI, I completed a hands-on project for FuxeGlow, a fictitious premium organic skincare brand. The scenario involved developing end-to-end launch and growth strategies based in real-world goals, obstacles, and performance data.
Deliverables included:
Product launch campaigns on Instagram
A subscription package strategy for working professionals
Targeted audience persona development
Channel prioritization to maximize results
Data-driven optimization across SEO, email, social, and paid media
Using the provided analytics, I identified high-performing channels, customer segments, and regional opportunities. My approach demonstrated how people-first storytelling and performance insights can work together to drive sustainable growth in a luxury brand context.
My Expertise
Crafting content and discovering insights to drive growth and engagement.
Digital Content
Inclusive, engaging deliverables tailored to diverse brand voices.
Multichannel Marketing
Content designed to boost client interaction and loyalty.
Business Intelligence
Data-driven strategies that tell your evolving story.