Content Strategy & SEO

Optimized organic content built on data-driven strategies in digital marketing campaigns.

Brunette in colorful clothes looking thoughtful near hanging shirts

Men laughing at work in front of team computers

Black man with glasses review website design ideas on a laptop

Keyboard keys on a white background, the central one featuring a magnifying glass search icon

From Concept to Closet: Clothing Design Article

AI Design in Clothing Customization Article

Sensitive Fragrance Article & Provided Interview

Nearshore Software Outsourcing Blog (2022)

SEO Stats & What They Mean Article PDF (2022)

Read Strategy Articles

Site Design & Cart Abandonment Article PDF (2022)

Wooden blocks spelling out SEO in front of blurred out laptop

Business man looking at performance reports with a magnifying glass

Google search page up on a tablet in an office setting

Google Core Algorithm Update Article PDF (2020)

Thinking With SEO Article PDF (2020)

SEO in Four Easy Steps White Paper PDF (2019)

Editorial & Long-Form Content

Driving engagement and informing readers to build recognition and position brands as leading resources.

Screenshot of blog header featuring Joy from Fortnite

Trans pride colors over makeup palettes and tools

Short-Form Brand Identity Copy for TV Studio

Best Representations of Disability in Gaming

Best Polyamorous Characters in Games

Ulta Beauty & Trans Ally Branding Article

All Entertainment Articles

Creative professionals collaborating in a studio setting

AI Isn't the End of Creativity

9 Most Creative Concepts in Indie Games

Beauty, Luxury & Lifestyle

Celebrating inclusive beauty and luxury lifestyle brands through authentic, audience-first storytelling.

Flowers in a jar near Pantone color swatches box

Goose Creek Candle Holiday Guide PDF (2021)

Unique Vintage & Color of the Year PDF (2019)

Optimized Copy for Seamless Bikini Bottoms

Marketing Strategy PDF for Beauty Industry

Red ball ornament hanging from a Christmas tree

Makeup brushes in a black cup over a blurred, well-lit studio background

Connect on LinkedIn

Ship's Bell Clock, circa 1893, by Boston Clock Company

Chelsea Clock White House Article PDF (2021)

Preview of book lovers' gift collection at Levenger

Levenger Site Copy for Book Lover Gifts

Performance & Analytics Projects

Campaign strategies and proposals in educational contexts to protect internal company data used in professional projects.

Illustration of skincare product launch, featuring beauty goods and marketing icons

Digital Marketing Strategy Scenario

As part of attaining the IBM Certificate for Digital Marketing and Growth Hacking with GenAI, I completed a hands-on project for FuxeGlow, a fictitious premium organic skincare brand. The scenario involved developing end-to-end launch and growth strategies based in real-world goals, obstacles, and performance data. This reflects real-world expertise I have with clients rightly protected by NDAs.

Deliverables included:

Product launch campaigns on Instagram
A subscription package strategy for working professionals
Targeted audience persona development
Channel prioritization to maximize results
Data-driven optimization across SEO, email, social, and paid media

Using the provided analytics, I identified high-performing channels, customer segments, and regional opportunities. My approach demonstrated how people-first storytelling and performance insights can work together to drive sustainable growth in a luxury brand context.